Pixie Lott Reflects on Challenges of Adapting to Music Evolution for New Album ‘Encino’

It’s hard to fathom that it’s been 10 years since the world was treated to a new Pixie Lott album, and perhaps even more baffling that it’s been 15 years since she burst onto the scene with her debut single, Mama Do.

Pixie Lott revealed her thoughts on the current music business and how it impacted her upcoming album following a decade-long hiatus. The 33-year-old multi-hyphenate star shared that the music industry has seen a rapid change over the years.

The pop star, who is all game to release her album Encino later this year, reflected on how the industry has evolved over a decade.

Speaking exclusively to Daily Mail, the blonde beauty, who is married to model Oliver Cheshire, spilled details on her thoughts about music.

She explained: “It feels crazy that it’s been ten years because I just don’t know how that’s happened – like, I have done lots of different things throughout the ten years but I never meant for it to be that long to release an album.”

Lott claimed that although she is getting roped into learning new algorithms in the industry, she still believes that “the music industry has changed so much” and it feels “like I’m still kind of learning the ropes because my brain is still on how it was before.”

Expanding her thoughts on the subject, Pixie said that people don’t care about “charts” anymore.

Admitting that she’s playing catch-up, the Kiss The Stars singer says: ‘[The industry] is completely different now. I’m still trying to get my head around it. I feel like my brain is still in a kind of old-school way because that’s all I’ve known, so I need to learn a lot. Even going for chart positions everyone’s like, “Chart positions don’t matter anymore!”‘

At a time when ‘nostalgia acts’ are having a resurgence, from Girls Aloud to Natasha Bedingfield, Pixie ponders over whether she falls into that category.

‘I wouldn’t think of myself as a nostalgia act but, I guess, maybe I am because it’s been such a long time! And I have such a nostalgic heart, so I get what it feels like to hear a song and have it take you back to that moment in time.’

Opening up about her forthcoming album, she concluded: “It’s all changed as well in the sense that people are releasing songs all the time. It’s very fast-paced and this album is actually the complete opposite of that.”

‘I wanted to make an album of real music. Timeless songs which are all about the storytelling and about the real instruments. It’s an album I’ve always wanted to make and it’s just taken me a long time. I’ve gone around the houses a lot to get to this place.

‘With Somebody’s Daughter, I feel like it was the perfect first song because it shows me singing with a full band in the most dramatic way. It also has an empowering message, not just for girls but for everyone, to remind them to spread love and kindness, and stand up for yourself, which is something I wouldn’t have done in the past.’

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