Ariana Grande, Swarovski’s newest global ambassador, takes centre stage in the brand’s bold new holiday campaign, “Party of Dreams.”
The campaign, helmed by creative director Giovanna Engelbert, transports viewers to a world of festive fantasy, where dazzling jewellery transforms ordinary celebrations. Captured by the lens of Mert and Marcus, Grande embodies the spirit of the season, inviting fans to embrace the sparkle and make every moment a dream.
The campaign transports viewers to a surreal nightclub, bathed in Swarovski’s signature brilliance. Ariana Grande, adorned in stunning pieces from the “Millenia” and “Matrix Crash” collections, glides through the entrance, exuding pure extravagance.
The opulent setting is filled with stylish partygoers, each sparkling with Swarovski jewels. Every movement, every reflection, is a celebration of light and luxury. — Katie MacBeth
