Afrobeats Queen Tiwa Savage opens up about her hesitation to sign new artists, citing the stress and responsibility of managing musicians. The ‘Somebody’s Son’ hitmaker, instead, said she wants to focus on building an ecosystem where African artists thrive independently.
In an interview with Forbes Africa, Tiwa says handling artists can be overwhelming, and she does not feel equipped for the role.
“Everyone always asks me, ‘When will you sign an artiste?’ I don’t think I have the gift to sign another artiste, because artistes are stressful. I could just be sleeping, and then I will wake up, and my artist is trending for something else,” she said.
“But I do have the gift to help, which is why I am trying to do the music school, where you can go and later sign to a label that can actually help you,” Savage added.
Tiwqa also remarked that African musicians should concentrate on developing their own vibrant music business rather than continually seeking recognition from elsewhere.
“Why are we trying to break into another market? We should build our own to be the one others try to break into. “If we had the right infrastructure, affordable data, and investment, we would not have to chase validation elsewhere,” she said.
Watch her interview below!
Afrobeats Queen, #TiwaSavage opens up about her hesitation to sign new artists, citing the stress and responsibility of managing musicians.
In an interview with @forbesafrica, Tiwa says:
— “I don’t think I have the gift to sign another artiste, because artistes are stressful. I… pic.twitter.com/M4fjhavVUW
— McCall Kwadzo (@mccallkwadzo) March 8, 2025
