Music News
Ava Max releases new song “Lovin Myself” with music video off upcoming album, ‘Don’t Click Play’
The song is a powerful comeback with a clear message: self-love comes before everything else.

Albanian-born pop powerhouse Ava Max is back—and she’s not holding anything back. Today marks the release of her latest single, “Lovin Myself,” a vibrant, self-empowerment anthem that reintroduces the star with renewed confidence and a message that hits home: self-love comes before everything else.
After a brief period away from the spotlight, Ava Max makes a commanding return with this energetic track, setting the tone for her upcoming album, ‘Don’t Click Play.’ With “Lovin Myself” as the lead single, the message is crystal clear—this new chapter is all about reclaiming identity, strength, and emotional independence.
The song blends Ava’s signature high-energy pop production with emotionally charged lyrics that celebrate personal growth. Her vocals, as fierce and flawless as ever, ride over bold synths and an infectious beat, creating a track that’s both dancefloor-ready and deeply resonant.
Complementing the single is a dynamic music video bursting with vivid pop aesthetics, fluid choreography, and symbolic imagery that reinforces the song’s core theme. From moments of introspection to confident struts through kaleidoscopic scenes, Ava takes us on a journey of rediscovery and self-celebration.
Fans have waited patiently, and “Lovin Myself” delivers with all the polish and punch that made Ava Max a household name. It’s not just a comeback—it’s a statement. If this is just the beginning of what Don’t Click Play has to offer, we’re in for an exciting ride.
WATCH THE “Lovin Myself” VIDEO BELOW:
Ava Max announces a new album for release on 22 August, 2025.
