SZA has been appointed as Vans‘ first-ever Artistic Director, marking a multi-year partnership focused on merging music and skate culture. She will help shape campaigns and design exclusive product collections that blend her unique vision with Vans’ “Off the Wall” spirit.
Her first campaign under this new role centers the Knu Skool in a monochromatic finish, captured beautifully by photographer Sophie Jones.
SZA’s naturally reflective energy shines through as she emphasizes her core mission as Artistic Director:
“My mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty; it’s a lifestyle, and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”
This collaboration extends beyond traditional celebrity endorsements, encompassing campaign development, product conceptualization, and brand positioning. SZA’s personal connection to Vans, particularly the Knu Skool model, fueled the partnership, emphasizing themes of individuality, community, and inclusivity.
This isn’t SZA’s first dance with fashion footwear collaborations. She previously took on Crocs in May 2022 and again that December, but this authentic connection with Vans and her creative voice feels particularly aligned.
