bCreators award has announced that ITV will be returning as Headline Sponsor for the ITV bCreator Awards 2026, and that Canon will be returning as a Supporting Headline Sponsor too.
ITV, the UK’s biggest commercial media and entertainment network, has today been announced as the returning headline partner for the ITV bCreator™ Awards 2026, with Canon confirmed to return as supporting headline sponsor. Together, the partners will once again support the UK’s largest independent celebration of the creators and creator-led campaigns shaping digital culture.
Following a landmark 2025 ceremony that celebrated some of the most influential voices in content creation, with winners including Bella Does Editing, David Larbi, Shini, Garden with Jonny, My Kinda Mum and Shell Rowe, and saw more that 415,000 votes cast and a tracked social reach of more than 50 MILLION, the ITV bCreator™ Awards are set to return in 2026 with an even bigger programme, spotlighting innovation, creativity and cultural impact across the creator economy.
The ITV bCreator™ Awards honour standout talent across fashion, lifestyle, entertainment and beyond, as well as powerful creator-led campaigns that demonstrate the meaningful role creators play in shaping conversations, communities and brand storytelling. Past winning brands and campaigns have included Adobe, British Airways Holidays, Disney Parks UK, Dove, ASDA and Jet2.
The continued partnership with ITV and Canon reflects the growing convergence of traditional media, technology and the creator economy. ITV’s return as headline partner reinforces its commitment to championing creative voices, while Canon’s ongoing support underscores the importance of empowering creators with the tools to bring stories to life.
“We’re incredibly proud to welcome ITV back as our headline partner for the ITV bCreator™ Awards 2026, alongside the return of Canon as supporting headline sponsor. Their continued commitment is a testament to the influence and evolution of the creator economy, and we’re excited to build on the momentum of previous years as we celebrate the next generation of creative excellence,” said Alice Audley, CEO at bCreator.
“ITV are delighted to return as headline sponsor of the bCreator Awards 2026. Following the outstanding success of the 2025 Awards, we’re excited to continue building our relationship with bCreator and to support their important work championing the UK creator community.
“At ITV, we believe in the power of storytelling and it’s a real privilege to be able to back the next generation of creative voices. We look forward to discovering and celebrating even more exceptional talent through our continued partnership with bCreator and the ITV bCreator Awards 2026,” said Ben Webster, Director of Programme Publicity at ITV.
“We’re proud to announce our renewed role as headline sponsor and sole imaging partner for the ITV bCreator™ Awards 2026. This partnership builds on our sustained desire to inspire and empower creators through cutting-edge imaging technology. Content creators continue to drive a new era of communication through visual storytelling and we’re looking forward to supporting this journey, and uncovering new and upcoming talent, through our partnership with bCreator™”, said Neale Conroy, Marketing Director, Imaging Technologies & Communications Group, Canon UK & Ireland.
Kicking off in early 2026, the awards campaign will feature key milestones including:
- January: Early bird tables go on sale
- March: bCreator™ Committee Brunch + Opening of Nominations
- April: Nominations close
- June: Shortlist released and public voting commences
- September: Voting closes
- October: The ITV bCreator™ Awards 2026 ceremony
For more information, visit www.bcreator.co.uk or follow @bCreatorUK on social media.
