The “Bar Man” himself, E.L, has officially taken his seat at the high table of global music royalty. In a move that has sent shockwaves through the West African music industry, Sony Music Publishing West Africa has officially snapped up the Ghanaian icon.
The publishing giant didn’t hold back the hype, taking to social media to roll out the red carpet for the VGMAs 2016 Artist of the Year.
“We’re thrilled to announce @Elrepgh as the newest member of the SMP family! Akwaaba 🇬🇭, Welcome to Sony Music Publishing!”
The announcement hailed E.L as a “multi-talented musician” whose impact stretches far beyond the borders of Ghana—and they aren’t kidding. From his MTV Africa Award nominations to his legendary status as a producer and rapper, E.L is finally getting the corporate backing his discography deserves.
This isn’t just a win for E.L; it’s a massive statement for the Ghanaian music scene. Here is what this deal brings to the table:
- Global Reach: His songwriting and production credits will now be pitched to international films, ads, and major artists.
- The “Sony” Stamp: Joining the SMP family puts him in the same league as the world’s biggest hitmakers.
- Royalties on Lock: With Sony’s powerhouse administration, those “Koko” and “Mi Naa Bo Po” streams are about to work harder than ever.
Knowing E.L’s work ethic, the studio “EL-evation” is only just beginning!
