Ghanaian songstress Cina Soul is proving that tough times don’t stop a generous heart.
The “Tuff Times (2.0)” hitmaker turned what was supposed to be a standard music video shoot into a powerful act of philanthropy. While filming the visuals for her new release alongside AraTheJay, Cina made the bold decision to donate the entire video production budget to New Life Nungua Children’s Home Int’l.
Yes — the whole budget.
Instead of pouring funds into elaborate sets and high-end production, the singer redirected the money to support the children’s home, making the shoot less about spectacle and more about substance.
“We had a budget for a music video but we gave it all away! Even through tuff times we rise by lifting others!” she wrote, sharing the news with fans.
The gesture aligns perfectly with the message behind “Tuff Times (2.0),” a record rooted in resilience and perseverance. And while many artists flex production value, Cina Soul chose to flex compassion.
Talk about turning art into action.